fbpx Skip to main content

Choosing the right email marketing software is crucial if you want to build a list of loyal customers. With so many different options on the market, it can be difficult to decide which one is right for you.

In this guide, I ranked and reviewed the 7+ best email marketing software, along with my top 3 choices, so that you can pick the best one for your business.

Lasso Brag

Let’s Get Straight into it, our top picks for the best email marketing software are Aweber, ActiveCampaign, and Pabbly.

Email marketing software can generate your online business with a high ROI compared to other marketing channels. $36 for every $1 spent

Plus just about everyone in the world has an email account. So everyone is a potential customer.

So how do you get started with choosing the right email marketing service?

The best email marketing software services come with different features such as a drag-and-drop editor for easy customization.

Every tool is great it just comes down to you what your business needs require.

Whether you are sending cold emails or extensions for your browser. Email campaigns are the best way to turn your website, visitors, into potential customers.

You can expect to learn:

How to pick the best email marketing software based on your needs.

Save money when choosing the right email marketing solution.

What is the Best Email Marketing Software?

When choosing the best email marketing software, there are many factors to consider.

The first is price and how much it will cost per month or year for you to receive deliverability as well technical support in case something goes wrong with your account- though this may not be necessary if user error was behind whatever issue arises

You should also research what kind of templates designers choose from so that their design fits seamlessly into yours while still adding personality through color choices like font styles/colors used throughout each message copy on all pages linked within those specific campaigns which help keep branding cohesive yet distinctive.

The end result of email marketing is about sending the right message to your customers at the right time.


Best Email marketing tool for small business

Aweber is packed with features tailored for small businesses, AWeber is the perfect solution to your email marketing needs.

Having high-quality customer service and helpful articles & videos on their site will help you get answers fast so that growing your business can happen faster than ever before.

With AWeber, you can import your email list and create a database from common file types like XLSX. Their drag-and-drop builder makes it easy to manage them with any rules that are created automatically for high deliverability.

Using their marketing automation tools, you can create an autoresponder workflow based on actions like email opens and link clicks. With this feature alone it is possible to engage with your audience in order to guide them through their individual customer journey.

They have over 500+ template designs to choose from way more than other email marketing platforms such as Mailchimp.

Key Features:

  • Massive gallery of email marketing templates to choose from.
  • Advanced marketing automation features.
  • Audience segmentation features.
  • Top quality service for marketing software cost



Sign up for AWeber’s free plan to get started with nearly all of the features, including unlimited landing pages and sign-up forms that you can use in your email campaigns.

Their Pro subscription starts at $16.15/month when managing subscribers on a list as well – it increases by about 5% per month (or less) until they reach 2K+ people.

Final Thoughts:

AWeber is a great email marketing solution for small businesses. Their customer service and helpful articles make it easy to get started and grow your business quickly.

With AWeber, you can import your email list and create a database from common file types. Their drag-and-drop builder makes it easy to manage them with any rules that are created automatically for high deliverability. Get started today!

Aweber | Email Marketing Solutions and More

Try AWeber free today and get all the solutions to grow your email list, engage with your audience and increase sales

Get Aweber


Best email marketing service for automation ( $25 / month)

Sendinblue is a great email marketing service with an easy-to-use interface.

Their free platform allows unlimited contacts, and 300 newsletter sends per day – but if you need more than that they have plans for both small businesses and large organizations!

Their Lite plan starts at $20/month which provides 40k monthly messages as well CRM support so your team can work smarter, not harder when it comes to running campaigns.

Sendinblue is a great email marketing tool that also uses AI learning to send automated emails at the best times of the day to catch your potential customers.

This can easily increase your marketing efforts and view how your business is growing with advanced reporting metrics such as click opens, and bounce rate. etc.

Successful email marketing strategies come with a plan every time. Sendinblue provides an advanced email workflow journey to visualize how your emails will be triggered or your SMS messages will be sent.

Key Features:

  • SMS Features are available so you can send text messages to contacts.
  • Chat with customers in real-time.
  • Launch Facebook ads within the software. Great way to grow your online store



You can get started with Sendinblue’s advanced email marketing platform for only $25 per month for their lite plan.

They do offer a free plan as well.

Final Thoughts:

Sendinblue makes it easy to communicate with your clients via email, SMS, or chat. You might want to check out Sendinblue if you’re interested in reaching out to your list in multiple ways.

All Your Digital Marketing Tools in One Place - Sendinblue

Enjoy Unlimited Contacts with Sendinblue. Best Value All-in-One Marketing Platform.


Best Email marketing services for small business owners

Constant Contact is a company that has been around since 1995 and they have grown tremendously in the last few years.

They provide email marketing services for small businesses to use on their websites or blogs, as well as real-time data analytics with bonus features such as coupons and polls which help you engage your customer base more efficiently.

One of the best features that Constant Contact offers is their “Email Plus” feature which allows you to A/B test your subject lines, calls to action, and even the time of day that you send your emails. This is a great way to figure out what works best for your business so that you can get the most out of your marketing automation capabilities.

Key Features:

  • Create beautiful engaging email newsletters and specific targeted campaigns.
  • Post directly to social media platforms to update your customers.
  • The landing page builder is available to drive more conversion traffic.
  • More advanced features such as A/B Testing and segmentation are available.


You can get started with constant contact for free to see how it suits your business needs.

They have two plans, their core plan starts at $9.99 per month and their plus plan starts at $45 per month.

The email marketing software is a great affordable way to get started with using email marketing to drive conversions for your business.

Final Thoughts:

Constant Contact is a great choice for any small business looking to grow its customer base with email marketing and social media tools.

Their interface provides an all-inclusive solution that includes growing your list, and automating tasks through automation features like triggered emails or calendar appointments–all from one place!


Best Affordable CRM for small businesses.

With ActiveCampaign, you can automate your email workflows with machine learning and take actions for lead generation. It also integrates seamlessly into other apps like Facebook or Shopify to improve engagement on social media channels as well!

The software also offers a wide range of features for marketing automation including forms and landing pages to help you capture leads, segmentation to target your audience, and A/B testing to optimize your campaigns.

A great selling point with ActiveCampign is that their email sends are the least likely to be marked as spam and have a very good chance of hitting primary inboxes on Gmail or Outlook.

Key Features:

  • Create stunning newsletters to engage your customers
  • One-one Training provided by the AcriveCampign team to get the most out of their email marketing software.
  • Free migration available
  • Send personalized email marketing campaigns with ease and view how many visitors are interacting with your website.


ActiveCampign comes with three tiers:

  • Lite : $29 / Month
  • Plus: $49/Month
  • Professional: $149/ Month
ActiveCampaign - #1Email Automation Platform

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Try ActiveCampaign

Plans do come with a free 14-day trial so that you can test their email marketing software out.

Final Thoughts:

There are so many benefits to using ActiveCampaign, from email list automation and a top-notch lead scoring system. It’s by far the best solution for those who care about their marketing efforts!


Superior email marketing software with great deliverability rates

Pabbly is an online platform that offers a full-service suite of marketing tools for form building, emailing your customers, and keeping up with their interests.

The service doesn’t limit you to just one type or style; it gives access through different channels so there’s no need to worry about being bored by old messages.

You can choose from automation features like rules-based systems which will send out emails on certain trigger events – when someone signs up (or updates) information in our database as well as autoresponders if they’ve agreed.

Pabbly provides great email marketing solutions for any small business or e-commerce business.

Pabbly Email Marketing is the perfect solution for all email marketers who are looking to boost their performance. It provides tools that allow you to send bulk emails to your email subscribers with just one click and handles complaints about bounce or spam from popular SMTP services like Amazon SES and Mailgun so your campaign runs smoothly no matter what service is used.

key features:

  • Easily collect leads with their marketing platform form builder.
  • Huge email templates library that is easy to customize
  • Connect multiple SMTPs
  • Use autoresponder and interact with your email subscribers
  • Email automation features allow you to send emails at pre-scheduled times.
  • 99% email deliverability rate


Pabbly email marketing services are based on the number of subscribers on your list

Pabbly - Online Marketing & Sales Software

Pabbly is a complete business management bundle that takes care of all your sales & marketing needs 

Try Pabbly


Perfect email marketing software for bloggers.

ConvertKit is an email marketing service that helps bloggers and entrepreneurs organize their followers.

It offers automated emails, pretty forms for sending personalized messages to those on the list, and advanced sequences based on site activity or actions within an individual’s message itself.

It also includes some really great features such as segmentation options which allows you to choose who sees what type of update from your company every day – whether this means only sending out essential announcements during certain times of the day.

The email marketing tools integrate seamlessly within any website you can view customer data directly from the dashboard.

Key features:

  • easily create an effective email marketing strategy for your blog.
  • Create and send professional text-based emails
  • Easy to learn email marketing software.


Final Thoughts:

If you’re looking for a more sophisticated email marketing service that can help automate your messages and better target specific customers, ConvertKit is definitely worth checking out.

With its easy-to-use interface and great features, you can start seeing better results with your online marketing in no time. Ready to try ConvertKit? Sign up today and see the difference it makes.


Best email marketing services with landing page features.

GetResponse is an all-in-one solution for marketing your business. They offer email campaigns, high-converting landing pages, and webinar software to help you achieve your goals of yours growing quickly.

The real standout here is their auto funnel tools – there are 30+ ready-made sequences that will generate leads or sales with just one click away from being set up on any device imaginable.

The cool thing about this email marketing service is that it nurtures your email list and optimizes it for conversions. For what you get the email marketing software cost is reasonable.

GetResponse’s smart automation features make it a great tool to use for automated sales funnels and landing pages.

The pitfalls of Getresponse is that the templates are not as up-to-date compared to other companies, but they do have some really cool tools like the drag n drop builder which makes designing high-quality emails easy.

Key Features:

  • Easy to use drag and drop editor to create a customer journey.
  • create high-quality emails in a breeze
  • with multiple advanced conditions to segment your lists automatically.


The free plan comes with limitations, you get up to 500 contacts to test out the email marketing software for your business.

The price range for pricing starts at $15.58 per month, with the Basic Plan being available to all customers as well as Plus and Professional plans which offer more features but also higher monthly rates.

Final Thoughts:

If you’re looking to take your marketing efforts up a notch, GetResponse is the perfect platform for you.

With their easy-to-use tools and wide range of features, you’ll be able to create high-converting campaigns in no time. Plus, their auto funnel sequences make it easy to get started with lead generation or sales – all without any programming required.